INNOVATION 5.0: TOTAL DIGITALIZATION TO CONQUER MARKETS

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Arena11.2018 (13)

Management. The message of the conference “Internationalization 5.0” Grows the gap between those who innovate and those who “fall behind”.
In Italy we talk about Industry 4.0, “when just outside Europe the fifth industrial revolution has already begun”. To look at foreign markets successfully, entrepreneurs, therefore, “will have to reorganize as soon as possible to digitize the business processes according to the omnichannel model”.
NEW SCENARIO. This is the new scenario of the global economy traced at the conference “Internationalization5.0” at Sala Maffeiana, by organizers Marco Pasquotti of Andaf Nord Est and Roberto Luzi Crivellini of the law firm Macchi Cellere Gangemi, founder of Legalmondo, who assist “from their observatory” an increasingly strong gap between companies that in recent years have adopted innovation strategies, patenting or focusing on international markets, and those that have been left behind. “The keystone to fill it”, they point out, “is revisiting the business models and reinterpreting them with a view to digital transformation, a formidable acceleration factor”.