29.ottobre 2018.Quotidiano Energia
The new (community and national) framework that is emerging is much more stringent than in the past.
Analysis by Francesco Piron and Laura Liberati
Direct marketing refers to all those marketing activities through which companies communicate directly with customers and end users to promote their commercial / promotional offers. In general, direct marketing can be used in all the different phases of the customer’s “life cycle”: to acquire the customer, to develop it or to retain it, to recover it in the event of abandonment (so-called win back).